Choora, enhancing the beauty of bride, are worn by an Indian bride on her wedding day, especially during Hindu wedding and Sikh wedding. This is a tradition originating in Punjab, North India. It is a favoured tradition in Hindu families, Sikhs also follow the tradition, although it is primarily a Hindu tradition along with Sindhoor and mangalsutra.

The choora is worn by the bride for 40 days from the day she puts it on and on the 40th day only her husband can remove it for her. She can wear other choora after that for as long as she likes in any colour. According to tradition, the bride should ideally wear the choora for at least a year. It is now normal for the bride to wear her choora for a month and a quarter (40 days).

During the old is gold days, the bride would wear a chura for a full year. When the color started to fade, her in-laws would actually have it recolored, so everyone knows she was a newly wed (less than a year of marriage). On an auspicious Hindu holiday, usually sangrand, after the 1st anniversary her in-laws would hold a small intimate ceremony in which the chura was removed and glass churiyan (bangles) were placed on both hands.
The chura then was taken to a river and a prayer was said and it left to float onto the water.